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Type

Interview Task

Brand

Gears of war

Product

6X6 Stand

Industry

Videogames

Year

2026

Gears of War: E-Day is an upcoming third-person shooter prequel developed by The Coalition and published by Xbox Game Studios, launching on October 6, 2026. Set 14 years before the original 2006 game, it acts as an origin story for Marcus Fenix and Dominic Santiago as they experience the brutal, terrifying chaos of Emergence Day—the moment the subterranean Locust Horde first erupted onto the surface of the planet Sera.

THE BRIEF

Conceptualize a experiential design project developed around a chosen video game franchise, created to imagine how its world, characters, and gameplay could be brought to life within a live event environment. The proposal combined immersive scenic design, interactive gameplay experiences, photo opportunities, stage elements, digital activations, merchandise touchpoints, and fan-focused attractions to create a memorable and engaging experience. The project explores the balance between creative storytelling, visual design, and practical event execution, demonstrating how a strong brand universe can be translated into a cohesive real-world experience that resonates with both dedicated fans and new audiences.

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© 2018 by Jorge Olvera Design

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