
Type
Interview Task
Brand
Gears of war
Product
6X6 Stand
Industry
Videogames
Year
2026
Gears of War: E-Day is an upcoming third-person shooter prequel developed by The Coalition and published by Xbox Game Studios, launching on October 6, 2026. Set 14 years before the original 2006 game, it acts as an origin story for Marcus Fenix and Dominic Santiago as they experience the brutal, terrifying chaos of Emergence Day—the moment the subterranean Locust Horde first erupted onto the surface of the planet Sera.
THE BRIEF
Conceptualize a experiential design project developed around a chosen video game franchise, created to imagine how its world, characters, and gameplay could be brought to life within a live event environment. The proposal combined immersive scenic design, interactive gameplay experiences, photo opportunities, stage elements, digital activations, merchandise touchpoints, and fan-focused attractions to create a memorable and engaging experience. The project explores the balance between creative storytelling, visual design, and practical event execution, demonstrating how a strong brand universe can be translated into a cohesive real-world experience that resonates with both dedicated fans and new audiences.








