Type
Personal Project
Brand
Avenged Svenfold
Product
West Coast Double IPA
Industry
Music / Brewing
Year
2024
Avenged Sevenfold (abbreviated as A7X) is an American heavy metal band from Huntington Beach, California, formed in 1999. The band's current lineup consists of vocalist M. Shadows, rhythm guitarist Zacky Vengeance, lead guitarist Synyster Gates, bassist Johnny Christ, and drummer Brooks Wackerman.
In January 2024, Avenged Sevenfold collaborated with Four Sons Brewing, a Huntington Beach-based brewery, to introduce the "Life Is But a Dream..." West Coast Double IPA. This limited-edition beer features notes of tropical fruit and citrus, aligning with the band's creative ventures following their 2023 album, Life Is But a Dream....
THE BRIEF
Conceptualize and develop 3D visuals for Avenged Sevenfold’s beer, launched in 2024. The visuals aimed to reflect the band’s distinctive aesthetic and align with the branding of their last launched album "Life is but a dream"
